Introductory courses in artificial intelligence

MARKETING AND COMMUNICATIONS TRAINING

Generative AI for faster, more effective marketing

There’s a lot of talk about ChatGPT and the benefits of generative AI, but are you wondering how to apply it concretely to your day-to-day marketing and communications business?

Don’t panic!

This intensive, hands-on training course, available in 7-hour format, propels you into the concrete use of AI tools to amplify your marketing and communications strategies.

After a targeted introduction to specialized AI tools for digital marketing and content creation, you’ll directly experience their use through practical exercises based on real-life scenarios.

The focus is on the immediate application of what you learn to your day-to-day challenges: content creation, data analysis, campaign personalization and engagement optimization.

You’ll leave with a customized toolkit and the confidence to integrate AI into your marketing and communications strategies, significantly increasing your creative productivity and the impact of your campaigns.

Book your training in generative AI now

Level

Beginner

Duration

Who should attend

This course is aimed at management professionals who wish to understand and exploit artificial intelligence in their missions:

Marketing and communications managers
Communication Officers
Product and brand managers
Social network and community managers
Content creators and writers
Digital marketing managers
Public Relations Officers

We've trained these companies in AI

What you will learn in this course

Our training courses are dynamic and you’ll be able to get your hands dirty and finally learn how to increase your productivity thanks to generative AI.

Identify the right generative AI tools
Identify relevant AI tools, their key features, appropriate contexts of use, and associated best practices.
Understand how to use generative AI
Understand AI tools, interpret their results, distinguish appropriate use cases and classify the forms of assistance offered by AI in the workplace.
Apply good prompting practices in tools
Use AI tools independently, apply good practices, adapt prompts according to needs and daily professional tasks.
Analyze and evaluate the quality of results
Evaluate the quality, relevance and effectiveness of AI tools, as well as diagnose problems and justify the use or non-use of AI depending on the situation.

Skills you will develop

At the end of this training, you will be able to :

Remembering

Identify the main AI tools relevant to their professional context
Name the key functions of each tool presented
Recognize the right situations to use each tool
List best practices for using AI tools

Understanding

Explain the general operation of the AI tools presented
Interpreting the results produced by AI tools
Distinguish appropriate use cases for each tool
Classify the different types of assistance that AI can bring to their work

Apply

Use the AI tools presented independently
Demonstrate correct use of main functions
Implement best practices for interacting with AI
Adapt prompts and queries to specific needs
Perform professional tasks with AI assistance

Analyze

Examine the quality of AI results
Diagnose common problems in tool use
Differentiate between situations where AI is relevant and those where it is not
Analyze the effectiveness of different approaches to tool use

Evaluate

Assess the suitability of an AI tool for a given task
Assess the quality and reliability of the outputs generated
Measure the efficiency gains brought about by the use of AI
Justify the choice of whether or not to use AI for specific tasks

Create

Develop customized prompts tailored to their needs
Build their own customized AI toolbox
Generate innovative solutions by combining different AI tools

Book your training in generative AI now

Level

Beginner

MARKETING AND COMMUNICATIONS TRAINING

Generative AI for faster, more effective marketing

Level

Duration

Who should attend

We've trained these companies in AI

What you will learn in this course

Skills you will develop

Level

Duration

Montréal

Toronto

Windsor

Company

services

Resources

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