VIRTUAL TRAINING

Generative AI for faster, more effective marketing

Everyone’s talking about ChatGPT and the benefits of generative AI—but how do you actually apply it to your day-to-day work in marketing and communications? 

No worries—we’ve got you covered. 

This hands-on training will fast-track your ability to use AI tools to power up your marketing and communication strategies. It’s designed to help you leverage AI to optimize tasks and maximize productivity—quickly and effectively. 

After a focused introduction to AI tools specialized for digital marketing and content creation, you’ll dive into practical exercises based on real-world scenarios. 

The emphasis is on immediate application to your daily challenges: content creation, data analysis, campaign personalization, and engagement optimization. 

You’ll leave with a personalized AI toolbox and the confidence to integrate AI into your marketing and communication strategies—greatly boosting your creative productivity and campaign impact. 

Format

Virtual

Duration

7h

Level

Beginner

Language

English

Prerequisites

None

Reserve your spot now for this generative AI training course 

Date

June 19, 2025

Price

995$

Have questions or a group of more than 10 people to train?

Date

June 19

Price

995$

Who should attend?

  • Marketing and Communications Managers: Marketing Managers, Communications Officers, PR Specialists
  • Content and Product Managers: Product Managers, Brand Managers, Content Creators, Copywriters
  • Digital and Social Media Specialists: Social Media Managers, Digital Marketers, Communication Coordinators 

We've trained these companies in AI

Rio Tinto
Olymel

What you will learn in this course

Our sessions are dynamic and hands-on—you’ll finally learn how to boost your productivity using generative AI.

  • Identify the right generative AI tools
    Learn which AI tools are most relevant, their key features, proper use cases, and best practices.
  • Understand how to use generative AI effectively
    Get familiar with tool mechanics, interpret their outputs, distinguish valid use cases, and categorize types of AI support for your work.
  • Apply effective prompt techniques
    Use tools independently, apply best practices, and tailor prompts to your needs and daily professional tasks.
  • Analyze and evaluate the quality of results
    Assess relevance and effectiveness, troubleshoot common issues, and determine when AI is appropriate or not.

Skills you'll develop

At the end of this course, you will be able to: 

Remember 

  • Identify key AI tools relevant to your work
  • Name essential features of each tool
  • Recognize suitable scenarios for tool usage
  • List best practices for using AI tools 

Understand 

  • Explain how the presented tools work

  • Interpret results generated by AI tools

  • Distinguish appropriate use cases for each tool

  • Classify the different types of AI support in your work

Apply 

  • Use the tools independently
  • Demonstrate proper use of key features
  • Apply interaction best practices with AI
  • Adapt prompts to fit specific needs
  • Complete professional tasks with AI support 

Analyze 

  • Examine the quality of AI-generated results
  • Diagnose common usage issues
  • Differentiate between relevant and irrelevant use cases
  • Analyze the effectiveness of various tool usage approaches 

Evaluate 

  • Assess whether a tool fits a given task
  • Judge the quality and reliability of outputs
  • Measure productivity gains from AI usage
  • Justify the use or non-use of AI for specific tasks 

Create

  • Develop custom prompts tailored to your needs 

  • Build your own personalized AI toolbox

  • Generate innovative solutions by combining different AI tools 

Reserve your spot now for this generative AI training course 

Date

June 19, 2025

Format

Virtual

Price

995$

Have questions or a group of more than 10 people to train?