MARKETING AND COMMUNICATIONS TRAINING

Generative AI for faster, more effective marketing

There’s a lot of talk about ChatGPT and the benefits of generative AI, but are you wondering how to apply it concretely to your day-to-day marketing and communications business?

Don’t panic!

This intensive, hands-on training course, available in 7-hour format, propels you into the concrete use of AI tools to amplify your marketing and communications strategies.

After a targeted introduction to specialized AI tools for digital marketing and content creation, you’ll directly experience their use through practical exercises based on real-life scenarios.

The focus is on the immediate application of what you learn to your day-to-day challenges: content creation, data analysis, campaign personalization and engagement optimization.

You’ll leave with a customized toolkit and the confidence to integrate AI into your marketing and communications strategies, significantly increasing your creative productivity and the impact of your campaigns.

Reserve your place now for this Generative AI training course

Price

995$

Level

Beginner

Duration

7h

You will be redirected to the AFI U website.

Do you have questions or more than 10 people to train?

Price

995$

Who should attend

This course is aimed at management professionals who wish to understand and exploit artificial intelligence in their missions:

  • Marketing and communications managers
  • Communication Officers
  • Product and brand managers
  • Social network and community managers
  • Content creators and writers
  • Digital marketing managers
  • Public Relations Officers

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Groupe Canam

What you will learn in this course

Our training courses are dynamic and you’ll be able to get your hands dirty and finally learn how to increase your productivity thanks to generative AI.

  • Identify the right generative AI tools
    Identify relevant AI tools, their key features, appropriate contexts of use, and associated best practices.
  • Understand how to use generative AI
    Understand AI tools, interpret their results, distinguish appropriate use cases and classify the forms of assistance offered by AI in the workplace.
  • Apply good prompting practices in tools
    Use AI tools independently, apply good practices, adapt prompts according to needs and daily professional tasks.
  • Analyze and evaluate the quality of results
    Evaluate the quality, relevance and effectiveness of AI tools, as well as diagnose problems and justify the use or non-use of AI depending on the situation.

Skills you will develop

At the end of this training, you will be able to :

Remembering

  • Identify the main AI tools relevant to their professional context
  • Name the key functions of each tool presented
  • Recognize the right situations to use each tool
  • List best practices for using AI tools

Understanding

  • Explain the general operation of the AI tools presented
  • Interpreting the results produced by AI tools
  • Distinguish appropriate use cases for each tool
  • Classify the different types of assistance that AI can bring to their work

Apply

  • Use the AI tools presented independently
  • Demonstrate correct use of main functions
  • Implement best practices for interacting with AI
  • Adapt prompts and queries to specific needs
  • Perform professional tasks with AI assistance

Analyze

  • Examine the quality of AI results
  • Diagnose common problems in tool use
  • Differentiate between situations where AI is relevant and those where it is not
  • Analyze the effectiveness of different approaches to tool use

Evaluate

  • Assess the suitability of an AI tool for a given task
  • Assess the quality and reliability of the outputs generated
  • Measure the efficiency gains brought about by the use of AI
  • Justify the choice of whether or not to use AI for specific tasks

Create

  • Develop customized prompts tailored to their needs
  • Build their own customized AI toolbox
  • Generate innovative solutions by combining different AI tools

Reserve your place now for this Generative AI training course

Price

995$

Level

Beginner

Duration

7h

You will be redirected to the AFI U website.

Do you have questions or more than 10 people to train?