Air Transat, Moov AI, and Google Cloud Montreal are partnering to transform the customer experience in the airline industry through artificial intelligence 3 minutes

Montreal, April 4th, 2024 Air Transat, voted Best Leisure Airline in the World at the 2023 Skytrax World Airline Awards, is partnering with Montreal-based firm Moov AI, specializing in the development of AI strategies and solutions, and Google Cloud Montreal to develop innovations that will enhance the experience for its customers.

As part of this partnership, Moov AI will leverage its expertise in artificial intelligence to optimize two crucial aspects at Air Transat: targeting its product offerings and interpreting customer satisfaction surveys.

The first solution involves creating a new product recommendation engine that will offer only the most relevant offers to each traveler at the optimal moment during their purchasing journey. This will personalize travel options to provide a simplified and enhanced experience.

Air Transat also aims to streamline the interpretation of its satisfaction surveys and understand how different aspects of the customer experience impact overall satisfaction. An artificial intelligence module will create user segments by considering socio-demographic data, transaction history, survey responses, and CRM system data. This will enable Air Transat’s customer experience team to better understand their customers’ experiences and formulate viable, realistic, and impactful recommendations to improve overall satisfaction.

” We are delighted to collaborate with Moov AI and the Montreal team at Google Cloud to develop artificial intelligence solutions that will enhance the customer experience at Air Transat. With these two solutions, we will be able to offer more personalized and relevant offers to our travelers, while better understanding their needs and improving their enjoyment of flying with us. ”

Xavier Szwengler, Vice President of Marketing and Loyalty, Air Transat

This entirely Montreal-based partnership between Air Transat, Moov AI, and Google Cloud Montreal marks a significant step in the adoption of artificial intelligence in the airline industry. By combining Moov AI’s expertise, Air Transat’s reputation as a leading airline, and the power of tools and expertise offered by Google Cloud, this collaboration promises to bring significant innovations that will enhance the customer experience and strengthen Air Transat’s position as one of the industry leaders.

 ”We are excited to have the opportunity to collaborate with Air Transat and Google Cloud to develop artificial intelligence solutions that will improve the customer offering. I applaud Air Transat’s commitment to innovation and exploring the possibilities of AI. It is a great pride to see two local companies collaborating with the support of a giant like Google Cloud in such an innovative and transformative field for Quebec”

Dominic Danis, President and Cofounder, Moov AI

About Moov AI

We are Moov AI: a consulting firm specializing in artificial intelligence and data. We were recognized as the “Best Startup Employer in Canada” by Forbes in 2024.

We combine our sharp business sense and extensive technological expertise to develop AI solutions that meet the business needs of our clients. We use this hands-on experience to offer strategic AI support: defining and deploying AI and data strategies, developing roadmaps, and accelerating projects for increased efficiency.

We have successfully delivered AI solutions with companies such as Metro, Pratt & Whitney, Groupe Canam, Radio-Canada, and the Société de Transport de Montréal (STM).

About Air Transat

Founded in Montreal 36 years ago, Air Transat is a flagship travel brand voted Best Leisure Airline in the World by customers at the 2023 Skytrax World Airline Awards. Its program provides access to international destinations, primarily in Europe, the Caribbean, the East and West coasts of America, South America, and North Africa. Air Transat is renowned for its excellent customer service. Renewing its aircraft fleet with the most fuel-efficient aircraft in their category, Air Transat is committed to an environmentally conscious travel industry. Its headquarters are located in Montreal, with major airport platforms at Montreal-Trudeau International Airport (YUL) and Pearson Airport (YYZ). It employs 5,000 people who share the same purpose: to reduce the distances that separate us. Air Transat is a subsidiary of Transat A.T. Inc. (TSX: TRZ).

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